Ninth Circuit Exonerates Business That Purchased Leads From Alleged TCPA Violator
The Ninth Circuit Court of Appeals has ruled that Click Media cannot be held liable for TCPA violations for purchasing a lead that was allegedly generated illegally. Click Media was several levels removed from the generation of the lead and had no way of knowing that a violation had taken place. The lead was allegedly illegally generated by AC Referral. According to the Court's opinion:"[Plaintiff] Kristensen points to the fact that Click Media’s contract with AC Referral stated that AC Referral could use text message marketing and required AC Referral to comply with the TCPA. According to Kristensen, this was sufficient to trigger Click Media’s duty to investigate whether AC Referral was acting in compliance with law. We disagree. The knowledge that an agent is engaged in an otherwise commonplace marketing activity is not the sort of red flag that would lead a reasonable person to investigate whether the agent was engaging in unlawful activities. Because Click Media had no 'knowledge of facts that would have led a reasonable person to investigate further,' Click Media cannot be deemed to have ratified AC Referral’s actions and therefore is not vicariously liable."
Read the full opinion here. Learn more about vicarious telemarketing liability. Telemarketing rules and telemarketing regulations are complex. Contact a telemarketing attorney to telemarketing compliance support and telemarketing compliance audits.
No comments:
Post a Comment